Overview

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Full Product Details

Author:   Frans Johansson ,  Frans Johansson
Publisher:   Tantor Media, Inc
Imprint:   Tantor Media, Inc
Edition:   Unabridged edition
Dimensions:   Width: 13.50cm , Height: 1.50cm , Length: 19.00cm
Weight:   0.072kg
ISBN:  

9781515959342

ISBN 10:   1515959341
Publication Date:   14 March 2017
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Audio
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Mashing up concepts like this in seemingly random ways encourages our brains to think non-linearly, and often results in surprisingly original ideas. ---NOW Magazine

Author Information

Frans Johansson, the founder and CEO of the Medici Group, is the bestselling author of The Click Moment. He advises Fortune 100 senior executives on strategy and speaks to audiences worldwide about innovation, leadership, and success. Frans holds a BS from Brown University and an MBA from Harvard Business School. Coming soon...

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions