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OverviewA superlative study of the roots of the modern fashion show In the early 20th century, the desire to see clothing in motion flourished on both sides of the Atlantic: models tangoed, slithered, swaggered, and undulated before customers in couture houses and department stores. The Mechanical Smile traces the history of the earliest fashion shows in France and the United States from their origins in the 1880s to 1929, situating them in the context of modernism and the rationalization of the body. Fashion shows came into being concurrently with film, and this book explores the connections between fashion and early cinema, which arguably functioned as what Walter Benjamin called “new velocities”—forces that altered the rhythms of modern life. Using significant new archival evidence, The Mechanical Smile shows how so-called “mannequin parades” employed the visual language of modernism to translate business and management methods into visual seduction. Caroline Evans, a leading fashion historian, argues for an expanded definition of modernism as both gestural and performative, drawing on literary and performance theory rather than relying on art and design history. The fashion show, Evans posits, is a singular nodal point where the disparate histories of commerce, modernism, gender, and the body converge. Full Product DetailsAuthor: Caroline EvansPublisher: Yale University Press Imprint: Yale University Press Dimensions: Width: 22.90cm , Height: 0.40cm , Length: 27.90cm Weight: 2.123kg ISBN: 9780300189537ISBN 10: 0300189532 Pages: 338 Publication Date: 28 June 2013 Audience: College/higher education , Professional and scholarly , General/trade , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationCaroline Evans is professor of fashion history and theory at Central Saint Martins College of Arts and Design, a constituent college of the University of the Arts London, as well as a visiting professor at the Centre for Fashion Studies, Stockholm University. Tab Content 6Author Website:Countries AvailableAll regions |
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