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OverviewThe huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy. Full Product DetailsAuthor: Gary G. Hamilton (Professor of International Studies and Sociology, University of Washington, Seattle) , Benjamin Senauer (Professor of Applied Economics, University of Minnesota) , Misha Petrovic (Assistant Professor of Sociology, National University of Singapore)Publisher: Oxford University Press Imprint: Oxford University Press Dimensions: Width: 16.00cm , Height: 2.00cm , Length: 23.30cm Weight: 0.588kg ISBN: 9780199655878ISBN 10: 0199655871 Pages: 382 Publication Date: 02 August 2012 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsGary G. Hamilton, Benjamin Senauer, and Misha Petrovic: Introduction: The Retail Revolution Part I. The Market Makers: A General Perspective 1: Misha Petrovic and Gary G. Hamilton: Retailers as Market Makers 2: Frederick H. Abernathy and Anthony P. Volpe: Technology and Public Policy: The Preconditions for the Retail Revolution Part II. Making Consumer Markets 3: Misha Petrovic: U.S. Retailing and Its Global Diffusion 4: Michael Wortmann: Globalization of European Retailing 5: Suresh Kotha and Sandip Basu: Online Retailers as Market Makers Part III. Making Supplier Markets 6: Gary G. Hamilton and Cheng-shu Kao: Supplier Markets and the Asian Miracle 7: Edna Bonacich and Gary G. Hamilton: Global Logistics, Global Labor 8: Timothy Sturgeon, John Humphrey, and Gary Gereffi: Making the Global Supply-Base 9: Richard P. Appelbaum: Transnational Contractors in East Asia Part IV. Industries and Market Making 10: Thomas Reardon and Benjamin Senauer: The Global Spread of Modern Food Retailing 11: Kenneth L. Kraemer and Jason Dedrick: Market Making in the Personal Computer IndustryReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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