The Magazines Handbook

Author:   Jenny McKay (University of Sunderland, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415170345


Pages:   288
Publication Date:   31 August 2000
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $369.60 Quantity:  
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The Magazines Handbook


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Overview

The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher.

Full Product Details

Author:   Jenny McKay (University of Sunderland, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.590kg
ISBN:  

9780415170345


ISBN 10:   0415170346
Pages:   288
Publication Date:   31 August 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

Training; careers in magazines; freelancing for magazines; ideas and information; basic writing skills; news; features; interviews; subediting and production; electronic publishing; magazine design; photographs and illustrations; the business of magazine publishing; the magazine industry; issues and regulations; law for magazines.

Reviews

'To my mind, it provides a very useful resource ... it will certainly give aspirant journalists a sense of the industry and possibility of jobs within it.' - The Journalist<br><br>'The Routledge Handbook series has established a good reputation for providing an overview of separate media industriesThe Magazines Handbook is another excellent addition to the series which will be indispensable for AVCE/BTEC and A Level classes...it's an excellent resource.' - In the Picture


This book fills a considerable gap by providing a thorough, engaging and readable account of the skills and knowledge needed by periodical journalists, and it should become essential reading for all who wish to enter this dynamic sector of the profession. <br>-Rod Allen, Head of Department of Journalism, City University, London <br>


<strong>'To my mind, it provides a very useful resource ... it will certainly give aspirant journalists a sense of the industry and possibility of jobs within it.'</strong> -<em> The Journalist</em> <strong>'The Routledge Handbook series has established a good reputation for providing an overview of separate media industries</strong><em>The Magazines Handbook</em> <strong> is another excellent addition to the series which will be indispensable for AVCE/BTEC and A Level classes...it's an excellent resource.'</strong> - <em>In the Picture</em>


'To my mind, it provides a very useful resource ... it will certainly give aspirant journalists a sense of the industry and possibility of jobs within it.' - The Journalist 'The Routledge Handbook series has established a good reputation for providing an overview of separate media industriesThe Magazines Handbook is another excellent addition to the series which will be indispensable for AVCE/BTEC and A Level classes...it's an excellent resource.' - In the Picture


Author Information

Jenny McKay has worked as a journalist in television, newspapers and magazines as well as for an international aid agency. She has taught at City University and Strathclyde University and is currently Senior Lecturer in Journalism at Napier University. She is Secretary of the UK-wide Association for Journalism Education.

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