Overview

"""The Magazines Handbook"" remains the comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. ""The Magazines Handbook"" outlines the specialist skills involved in magazine journalism including commissioning, writing news, researching, interviewing, production and sub-editing. Specialist chapters discuss electronic publishing and on-line journalism, magazine design, photography and picture editing and the legal framework in which magazine publishers have to operate. ""The Magazines Handbook"" includes: - Interviews with magazines journalists, editors, picture researchers and publishers - Advice on starting out and freelancing in the magazine industry - An analysis of 'new journalism' and reportage - A glossary of key terms and specialist concepts - Information on contacts, courses and professional training. -Fully up-dated with re-written chapters on electronic publishing and electronic journalism and the magazine journalist and the law."

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9780415384261

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Reviews

'This is an accessible and valuable read! I would recommend both books and if you are seriously considering magazines for analysis and production exercises, both the [Magazines] Handbook and the [Magazine] Production book are essential buys.' - Media Education Association Newsletter

Author Information

Jenny McKay has worked as a journalist in magazines, newspapers and television. She is Lecturer in Journalism at the University of Stirling. She was a founding member of the Association for Journalism Education and is a member of the Society for Editors and Women in Journalism.

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