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OverviewFull Product DetailsAuthor: Ugesh A. JosephPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: New edition Weight: 0.710kg ISBN: 9781409466468ISBN 10: 1409466469 Pages: 296 Publication Date: 02 December 2013 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews'The effort the author makes to unravel the apparent mystique of Germany's success to a global audience is truly commendable. From a multi-dimensional, extensively researched perspective, Ugesh Joseph insightfully gives the reader a sense of the nation and its complex character - from its immediate past to its present-day champion brands and the nations facilitators and influencers .' Prof. Dr Hermann Simon, Chairman, Simon-Kucher & Partners "'The effort the author makes to unravel the apparent mystique of Germany's success to a global audience is truly commendable. From a multi-dimensional, extensively researched perspective, Ugesh Joseph insightfully gives the reader a sense of the nation and its complex character - from its immediate past to its present-day ""champion brands"" and the nations ""facilitators and influencers"".' Prof. Dr Hermann Simon, Chairman, Simon-Kucher & Partners" 'The effort the author makes to unravel the apparent mystique of Germany's success to a global audience is truly commendable. From a multi-dimensional, extensively researched perspective, Ugesh Joseph insightfully gives the reader a sense of the nation and its complex character - from its immediate past to its present-day champion brands and the nations facilitators and influencers .'Prof. Dr. Hermann Simon, Chairman, Simon-Kucher & Partners Author InformationUgesh A. Joseph was born in India. He has degrees in Economics and Banking, is an MBA (1985) and has worked for a number of companies in Advertising, Marketing & Management Consultancy. He has also taught full-time MBA students. After working in New Zealand for a couple of years, the author moved to Frankfurt, Germany, where since 2006 he has worked as a Marketing / Management Consultant. The author has also recently published a book on Leadership. Tab Content 6Author Website:Countries AvailableAll regions |
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