Luxury Market in India, The: Maharajas to Masses
Author:   Glyn Atwal ,  Soumya Jain
Publisher:   Palgrave MacMillan
ISBN:  

9781283641630


Pages:   230
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   In stock   Availability explained
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Luxury Market in India, The: Maharajas to Masses


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Overview

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Full Product Details

Author:   Glyn Atwal ,  Soumya Jain
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9781283641630


ISBN 10:   1283641631
Pages:   230
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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