Overview

Hollywood couldn't have written a fable better than this true life-chapter of human passages. It s the ultimate marketing novel written by a college drop out in the 1960's who follows his mentor's advice-who would point him to fame and great accomplishment ] ] with great fun along the way.

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9780984718764

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Reviews I just finished the book and I am simply staggered at how good it is. The story is engrossing and speaks to what every man has lived in his own life. It is a profound work. It is at its root a story of growth and passage. Passage from youth to maturity. All of us have had a similar experience but you have memorialized it into a beautiful narrative. There have been two comparable works for me personally. J. D. Salinger s epic, A Catcher in the Rye as I became a teenager and a movie I brought to the screen in the 1980 s: Stand by Me directed by Rob Reiner and written by Stephen King. Both made a profound impact on me and shed insight and light on my own life and evolution. Now, I must add a third leg to this group: The Long Stem is in the Lobby. It is that good. Thank you for making our times together a part of this wonderful work. I am honored. Congratulations my friend. I am glad that you have been and are in my life. Pete--Peter S. Sealey Associates In today s world, we re all in business to some degree. To experience this aspect of life as an adventure is where Jerry Antil s latest book shines. Riding down the raft of this memoir with Antil you feel at once like you ve got no place to go, all day to get there and any dream is within your reach.- Stuart Horwitz, Author of Blueprint Your Bestseller (Perigee/Penguin)--Book Architecture **** Saint Jerome has properly written a scholarly reminiscence about his coming of age in an era when extreme marketing was important. He states that he taught his students everything he knew which could fit on one page. The need for minimization.- Carleen B. Skawski **** The book tracks the journey of Jerry Antil from a college student at Xavier University to a more than successful marketing professional. Told in an informal and casual style, the reader is allowed to see and experience the world through Jerry s eyes. It shows how he engaged with and learned from significant people he encountered during his professional development. His was not an easy road but he met obstacles and disappointments with a drive to continue forward no matter what. A side benefit of this work is an increase in knowledge of marketing and franchising. P. S. I found Chapter 28 hard to get through. It felt intense.- Barbara Ivers--Southworth Library-reading club KIRKUS REVIEW Antil's (The Pompey Hollow Book Club, 2011, etc.) debut memoir tells of his charting a path as a young man in advertising and marketing in 1960s America. When readers first meet Antil, he's a college basketball player on scholarship at Xavier University in 1959. After a difficult breakup and a troubling spat with his basketball coach, Antil decides to go down his own path, and his persistence and nerve serve him well as he becomes increasingly successful in advertising and marketing. Though the memoir provides readers with some salient details of a bygone era, from the trivialities of outdated office technology to more serious reflections on the Jim Crow South, the past tends to be seen through rose-tinted glasses. A sense of hokey nostalgia pervades the book, both historically and personally, and most of the supporting characters are cast in a fond, even hagiographic light. Antil's professional successes are presented so cheerfully that it's hard to worry about anything turning out less than swell. The difficult, penetrative self-reflection present in the best memoirs is disappointingly absent here, and the structure of the book reflects this problem: Instead of focusing on any one event or theme to provide his story with a central conflict and overarching direction, Antil has written a comprehensive history of 14 years of his life. Amid the abundance of detail and frequently overwrought prose, as well as black-and-white photos and newspaper clippings from the era, certain stronger anecdotes lose their punch when surrounded by so much chaff. An unfocused memoir that romanticizes the business world of the '60s, at the expense of personal insight.

Author Information

Jerome Mark Antil is the seventh child of a seventh son-of a seventh son. Born at sunrise it's been told by Mary Holman Antil and Michael C. Antil Sr., that he was the first of eight siblings to stay awake all day and sleep through the night from the moment he was born. I remember the Pearl Harbor attack announced on our Zenith radio before I could walk. I heard Edward R. Murrow reporting the War from London... and the scratchy battle-weary ship-to-shore Morse code messages on radio while my diaper was being changed .Heartfelt fare of family and friendship-light-hearted nostalgia from the 1940s and 1950s are his favorite subjects. He revels at capturing in good detail what it was like being a kid living in a world at War and its long shadows. When the War ended, he grew up in Delphi Falls, which provided the setting for The Pompey Hollow Book Club and The Book of Charlie. My dad was a baker from the 1929 Great Depression through the post-War 1950s. As a young boy, I'd ride with him all throughout central and northern New York visiting grocers and U.S. Army bases; baseball parks and bread lines as he sold his bread, hot dog buns, pies and cakes. My Dad was 'Big Mike' and I loved listening to his timeless stories and tall tales-stopping at fishing holes along the way. All day rides with Big Mike-his Buick my Steamboat-his grand stories and an entire world at War my Mississippi. As an adult Jerry worked as a proof reader and printer's liaison, he later wrote and produced industrial sales and training films. An accomplished writer for public relations and advertising agencies, he would become Chief Marketing Officer for several prominent U.S. companies.Jerry's favorite authors are: (John Steinbeck) Steinbeck could peer through a peephole of a person's soul. (Ernest Hemingway) Grandpa Hemingway could establish character in a single sentence. (Sir Arthur Conan Doyle) His Sherlock would keep me as eager for the next clue and accompanying anecdote as for the crime's solution. (Mark Twain) Samuel Langhorne Clements was an irreverent observer of human foibles. His stand up was thought provoking, deceptively caustic-he was the Howard Stern of the 19th century.

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