Overview

Library outreach can be tough: There’s no standard definition of outreach among libraries, and what it consists of differs from institution to institution. Some libraries focus on marketing and advertising services, while others concentrate on relationship building with their constituents. Some focus on fun events to coax people into their facility. The cases in The Library Outreach Casebook provide creative and reproducible formats, ideas, and inspirations, from engaging social media to hosting performances to creating exhibits. Expert chapter authors take you from the beginning steps—determining which tools and resources you need for your outreach efforts—all the way through implementation of a variety of outreach initiatives, and every step in-between. Divided into three sections—Starting Strategies, Programing and Event Planning, and Outreach to Select Populations—this casebook is designed for librarians working in all types of libraries to use as a tool to start or further their current outreach efforts. The Library Outreach Casebook provides readers with many different approaches, formats, and solutions that lead to successful outreach.

Full Product Details

Author:   Ryan L. Sittler ,  Terra J. Rogerson
Publisher:   Association of College & Research Libraries
Imprint:   Association of College & Research Libraries
ISBN:  

9780838948736

ISBN 10:   0838948731
Pages:   214
Publication Date:   30 January 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Acknowledgments Introduction Section 1: Starting Strategies Chapter 1. Planning and Organizing an Environmental Scan — Barbara S. Petersohn Chapter 2. Smart Steps to Building Your Image — Brianna H. Marshall and Cameron Cook Chapter 3. Build Your Own Outreach Technology Toolkit — Bonnie Lafazan and Jessica Kiebler Chapter 4. Using Content Marketing to Reach Elusive Populations — Robin O’Hanlon and Gali Halevi Chapter 5. Practical Website Usability Testing — Kathleen Phillips Chapter 6. Actively Engaging with Patrons on Social Media — Kelley Cotter and Sara Baron Chapter 7. Graphic Design on a Shoestring Budget — Natalie Currie and Susan Urban Chapter 8. Strategy, Intentionality, and Impact: A Purchasing Plan for Library Promotional Swag — Zackary Chance Medlin, Stephanie J. Graves, and Sarah LeMire Section 2: Programming and Event Planning Chapter 9. Hosting a Library De-Stress Week — Kaela Casey and Laura M. Worden Chapter 10. “Meet, Greet, and Eat” Outreach: Developing a Library Fair for Faculty and Staff — Marissa C. Ball, Barbara M. Sorondo, and Sarah J. Hammill Chapter 11. Hosting a Game Night in an Academic Library — Jeffrey Henry Chapter 12. “Take a Paws” with Therapy Dogs and Make it a Howling Success — Peggy A. Pritchard Chapter 13. Student Performances in Found Spaces: Shakespeare in the Library — Natalie Lopez Chapter 14. Prepare a Picture Perfect (wiki)Pedia Editing Party — Alena Principato and Rebecca B. Vargha Chapter 15. Traveling Exhibitions as Catalysts for Community Engagement — Patricia Tuohy and Melanie Welch Section 3: Outreach to Select Populations Chapter 16. Libpocalypse: A Research Activity for First-Year Students — Jessica Long and Jennifer Hicks Chapter 17. Library Outreach During Disability Awareness Month — Natalie Lopez Chapter 18. Creating an Inclusive and Empowered Graduate and Professional Student Community Through the Library — Michael Courtney and Erika L. Jenns Chapter 19. Copyright for Creators: Bridging Law and Practice — Carla-Mae Crookendale, Hillary Miller, and Sue Robinson Chapter 20. Active Learning in Special Collections: A Student-Curated Physical Exhibit Project — Lindsay Schettler About the Editors and Chapter Contributors

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Author Information

"Ryan L. Sittler is an associate professor and the instructional technology/information literacy librarian at California University of Pennsylvania. He received his MSLS from Clarion University of Pennsylvania, MSIT from Bloomsburg University of Pennsylvania, and Ph.D. in Communications Media and Instructional Technology from Indiana University of Pennsylvania. Sittler has coedited multiple books on both information literacy and Springshare’s LibGuides platform. Among these are The Library Instruction Cookbook (2009), Using LibGuides to Enhance Library Services (2013), and Innovative LibGuides Applications (2016). Dr. Sittler is also part of a team that developed the educational information literacy game """"A Planet in Peril: Plagiarism,"""" which won the Caspian Learning 2010 Serious Games Challenge. His current research interests are instructional design in educational games and media effects as they relate to information processing. He also happens to be a huge Doctor Who fan. He can be contacted via email at sittler@calu.edu or on Twitter at @RyanLSittler. Terra J. Rogerson is an instructor of information literacy at Duquesne University. In her past librarian positions in both academic and public libraries, she directed outreach and marketing efforts. She received her MLIS from Florida State University. This is her first formal editing project, and she is excited to work with so many great librarians. Her research interests are primarily in using social media and graphic design to influence library user behavior. She can be contacted at rogersont@duq.edu."

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