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Awards
OverviewTechnology is business, and dealing with the media, the public, financiers and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor and spinmeister Thomas Alva Edison and the incandescent light bulb. Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success. Full Product DetailsAuthor: Charles Bazerman , Wiebe E. Bijker (Professor of Technology and Society, Maastricht University) , W. Bernard Carlson (Professor of Science, Technology, and Society, University of Virginia) , Trevor Pinch (Professor of Science and Technology Studies and Professor of Sociology, Cornell University)Publisher: MIT Press Ltd Imprint: MIT Press Dimensions: Width: 15.20cm , Height: 1.90cm , Length: 22.90cm Weight: 0.585kg ISBN: 9780262523264ISBN 10: 0262523264 Pages: 434 Publication Date: 25 January 2002 Recommended Age: From 18 years Audience: Adult education , College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationCharles Bazerman is Chair and Professor in the Department of Education at the University of California, Santa Barbara. Tab Content 6Author Website:Countries AvailableAll regions |
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