Overview

Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: a range of new advertisements, from Orange to Young Person's Railcard new material on internet advertising and its influence on paper texts new material on advertising designed to be seen 'on the move' new activities to support student-directed study updated Further Reading sections and a list of URLS for students to visit.

Full Product Details

Author:   Angela Goddard (Formerly at York St. John University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Dimensions:   Width: 18.90cm , Height: 1.30cm , Length: 24.60cm
Weight:   0.476kg
ISBN:  

9780415278027

ISBN 10:   0415278023
Pages:   144
Publication Date:   11 April 2002
Audience:   Primary & secondary/elementary & high school ,  College/higher education ,  Educational: Primary & Secondary ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging exercises.' - Anne Cronin, Lancaster University

Author Information

Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

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