Overview

In a world where 37% of people wake up stressed, the brands that win are those that make life lighter. The consumer landscape has fundamentally shifted. Traditional competitive advantages-better features, lower prices, faster delivery-are no longer enough. Today's overwhelmed customers are making purchase decisions with their emotional bandwidth as much as their wallets. They're gravitating toward brands that reduce friction, spark joy, and make them feel truly seen. The Joy Dividend introduces a groundbreaking framework for winning in what author Hamutal Schieber calls the ""Emotional Economy""-where reducing customer stress and creating moments of delight generates compound returns in loyalty, advocacy, and lifetime value. ""What stood out to me most was the dual lens you bring: showing that winning brands must not only spark joy but just as importantly remove stress, a balance captured powerfully in your Joy-Stress Matrix model. Your proprietary models and playbooks give the book real practical utility while still feeling fresh and distinctive."" -Anna Tunkel, Global Public Affairs and Strategic Communications Expert Based on 25 years of competitive intelligence work across Fortune 500 companies, with neuroscience insights developed in consultation with Dr. Lucia Roitman, psychiatrist and expert in the neuroscience of emotion. INSIDE THIS BOOK: FOUR STRATEGIC PILLARS FOR EMOTIONAL CONNECTION The Calm Advantage: Engineering stress-free experiences through effortless design, transparent communication, and personalization that doesn't pester Joyful Design: Creating sensory and emotional delight through visceral appeal, storytelling, and experiences that make customers feel something Surprise & Delight: The strategic psychology of unexpected joy-from anticipation marketing to the Peak-End Rule Community & Connection: Building belonging through authentic community and personalization that makes customers feel recognized PRACTICAL IMPLEMENTATION TOOLS The Joy-Stress Matrix for assessing your brand's emotional positioning The Joy-Stress Audit Worksheet to identify friction points across the customer journey The Four Pillars Implementation Framework with actionable exercises The Joy Dividend Scorecard for measuring emotional impact ""Joy is born from thoughtfulness. It lives in the small, intentional moments that make people feel cared for."" -Shai Eisenman, Founder & CEO, Bubble WHO SHOULD READ THIS BOOK: CMOs and Brand Leaders seeking competitive differentiation in crowded markets Customer Experience Professionals looking to create experiences that resonate emotionally Product Designers who want to build products people love, not just use Entrepreneurs and Founders building brands from the ground up Marketing Strategists developing campaigns that break through the noise Business Leaders who understand that customer emotion drives business results THE JOY DIVIDEND DELIVERS: ✓ A complete strategic framework grounded in neuroscience and behavioral economics ✓ Real-world case studies across industries from startups to Fortune 500 companies ✓ Practical tools and templates for immediate implementation ✓ A roadmap for organizational transformation toward joy-centric culture The brands that thrive in the next decade won't just compete for attention-they'll earn affection by making customers' lives measurably better. This book shows you exactly how to become one of them.

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