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OverviewTelling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge is intended as an inspiration to entrepreneurs/innovators and owners of export-oriented SMEs. The Irish Edge tells the stories of successful Irish enterprises that have survived and thrived through the recession, building on culture, tradition, place, identity, language and sustainability. The enterprises in this book compete, not only on the basis of identity, but by adapting themselves to what is now called the modern 'experience' economy. Such businesses include: Inis Meain, which the Financial Times headlined 'A Chic Knitwear Outpost in the Aran Islands'; Cnoc Suain, a restored 17th century hill village in Co. Galway; Ballymaloe Cookery School; animation enterprise Cartoon Saloon; our liquor and brewing enterprises, including new craft beers; and our food industry, including global brands such as Glenisk and Flahavans. The Irish Edge proposes an economic recovery based on such strong, identity-driven, modern enterprises that use local and traditional resources, along with technology, to create something appealing and new. Full Product DetailsAuthor: Finbarr Bradley , James J. KennellyPublisher: Orpen Press Imprint: Orpen Press Dimensions: Width: 15.60cm , Height: 1.50cm , Length: 23.40cm Weight: 0.249kg ISBN: 9781909518001ISBN 10: 190951800 Pages: 208 Publication Date: 31 May 2013 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationFinbarr Bradley teaches about managing and financing green ventures at University College Dublin and is a former professor at DCU and NUI Maynooth. James J. Kennelly is professor of International Business at Skidmore College in Saratoga Springs, New York. Tab Content 6Author Website:Countries AvailableAll regions |