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OverviewWhether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the internet pervades our professional and personal environments. The internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the internet, and gives readers the tools to become smarter users of the internet. Full Product DetailsAuthor: Ashesh Mukherjee , Jagdish ShethPublisher: University of Toronto Press Imprint: University of Toronto Press Dimensions: Width: 16.00cm , Height: 1.70cm , Length: 23.50cm Weight: 0.390kg ISBN: 9781442649835ISBN 10: 1442649836 Pages: 128 Publication Date: 15 February 2018 Audience: Professional and scholarly , General/trade , College/higher education , Professional & Vocational , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction Chapter 1 : Too Many Temptations Chapter 2 : Too Much Information Chapter 3: Too Much Customization Chapter 4: Too Many Comparisons Chapter 5: Too Little Privacy Chapter 6: Looking Back & Ahead Endnotes References IndexReviewsFive traps to watch out for relate to temptation, information, customization, comparison, and privacy ... How can traps be avoided? Mukherjee says an occasional internet detox may be in order ... Recommended for upper-division undergraduates, graduate students, researchers/faculty, and practitioners. -- P. G. Kishel * Choice Vol 55:12: August 2018 * Author InformationAshesh Mukherjee is an associate professor of marketing in the Desautels Faculty of Management at McGill University. Tab Content 6Author Website:Countries AvailableAll regions |
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