The Internationalization of German Software-based Companies: Sustainable Growth Strategies for Small and Medium-sized Companies

Author:   Arnold Picot ,  Thomas Hess ,  Christian Hörndlein ,  Natalie Kaltenecker
Publisher:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2015
ISBN:  

9783319380544


Pages:   82
Publication Date:   10 September 2016
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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The Internationalization of German Software-based Companies: Sustainable Growth Strategies for Small and Medium-sized Companies


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Overview

This book takes an in-depth look at the software industry as a major factor in future global economic performance. It explores how software-based companies are a significant factor behind economic growth and serve as important bridge builders between industries. Countries with a weak and underdeveloped software industry risk being left behind in the 21st century. The book examines the case of Germany as one of the world's major industrial nations, which is facing loss of competitiveness due to its underdeveloped software sector. It shows how the German software market is characterized by a multiplicity of small and medium sized companies and exhibits a shortage of globally dominating companies. This is presented and examined in the light of Germany being a powerhouse for technologies in sectors other than the software industry. The book analyzes the current situation and future potential of the German software industry. Using empirical analysis and international case studies, it presents the status quo and offers recommendations for policy makers. It shows effective management strategies for the sustainable international growth of software-based companies. The recommendations in this book are intended to secure Germany's front seat on the express train bound for the second half of the 21st century.

Full Product Details

Author:   Arnold Picot ,  Thomas Hess ,  Christian Hörndlein ,  Natalie Kaltenecker
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2015
Dimensions:   Width: 15.50cm , Height: 0.50cm , Length: 23.50cm
Weight:   1.533kg
ISBN:  

9783319380544


ISBN 10:   3319380540
Pages:   82
Publication Date:   10 September 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction.- Motivation.- Methodology.- Results.- Conclusion. 

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