Overview

The Innovator's Method is a framework that comprises of tools and strategies to help innovators and entrepreneurs: 1) Find ideas. 2) Evaluate the market impact of the ideas. 3) Develop the ideas. 4) Go-to-market and 5) Scale the ideas. Based on an analysis of past innovations and of failed ideas, it shows that different ideas would impact the job to be done of markets differently and as a result, would need different development, go-to-market and scaling strategies. Packed with case studies of both successful and unsuccessful ideas, the book will guide entrepreneurs and innovators in the process of finding and bringing new ideas to markets.

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9780956482426

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Melina Padayachy is an Innovation Consultant. She has spent the last few years studying how new ideas are successfully brought to markets. Her qualifications are in the field of Business Management. She also holds an MSc in Innovation Management and Technology Policy from the University of London.

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