Overview

Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way in which these points of difference are created and commercialised is changing. The difficulty for most organisations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. The Innovation Handbook is designed as a practical guide to the effective management of ideas and knowledge for leaders of organisations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value.

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9780749456870

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Very much worth reading for anyone whose business relies on developing new ideas. -- The Midwest Book Review

"""Very much worth reading for anyone whose business relies on developing new ideas."" -- ""The Midwest Book Review"""

Author Information

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of Kogan Page titles, including Business Insights: Europe, The Growing Business Handbook and The Handbook of European Intellectual Property Management.

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