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OverviewIn fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields. Full Product DetailsAuthor: Adam Jolly , Adam JollyPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Edition: 3rd Revised edition Dimensions: Width: 17.70cm , Height: 2.50cm , Length: 24.70cm Weight: 0.840kg ISBN: 9780749465339ISBN 10: 0749465336 Pages: 360 Publication Date: 03 July 2013 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviews<br> Praise for the previous editions: <br><br> [A] guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach to the many aspects of developing something from an innovation to a possible hot success, it leads entrepreneurs through every step. 'The Innovation Handbook' is very much worth reading for anyone whose business relies on developing new ideas. --Midwest Book Review Author InformationAdam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook; Clean Tech, Clean Profits; The Handbook of European Brand Rights Management and The Handbook of European Intellectual Property Management. Tab Content 6Author Website:Countries AvailableAll regions |
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