Overview

This book explores five cultural traits – Diversity, Integrity, Curiosity, Reflection, and Connection – that encourage the birth and successful development of new ideas, and shows how organizations that are serious about innovation can embrace them. Innovation – the driver of change and resilience – It is totally dependent on culture, the social environment which shapes how ideas emerge and evolve. Ideas need to breathe, and culture determines the quality of the air. If it’s stuffy and lacks flow, then no idea, however brilliant, will live long enough to fulfil its potential. Creating these innovation-friendly conditions is one of the key challenges facing organizations today, and one that is especially difficult for them – focused as they are on efficiency and control. Innovation, Anna Simpson argues, begins with diversity of thought and attitude: the opposite of conformity and standardisation. Likewise, with ongoing pressures to deliver results before yesterday, howcan organizations allow sufficient space for the seemingly aimless process of following interesting possibilities and pondering on the impact of various options? Anna Simpson shows how large organizations can adapt their culture to enable the exchange of different perspectives; to support each person to bring their whole self to their work; to embrace the aimlessness that fosters creative experimentation; to take the time to approach change with the care it deserves, and – lastly – to develop the collective strength needed to face the ultimate ‘sledgehammer test’.

Full Product Details

Author:   Anna Simpson
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2017
Dimensions:   Width: 14.80cm , Height: 1.80cm , Length: 21.00cm
Weight:   0.383kg
ISBN:  

9781137483003

ISBN 10:   1137483008
Pages:   205
Publication Date:   27 February 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Acknowledgements Chapter 1: Cultures where ideas thrive Five cultural elements Chapter 2 Diversity for renewal, through the exchange of different perspectives Chapter 3 Integrity to support each person to bring their whole self to their work Chapter 4 Curiosity for creative experimentation, embracing aimlessness and risk Chapter 5 Reflection to approach change with the care it deserves Chapter 6 Connection for strength to face the ultimate 'sledgehammer test' Afterword: The still point of innovation Questions to consider Reading and resources Notes to the text Index

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Author Information

Anna Simpson is a writer and editor specialising in the future of business and society. She works at Forum for the Future as the Curator for its dynamic online Futures Centre, and lives in Singapore. Her first book, The Brand Strategist's Guide to Desire was published in 2014. @_annasimpson

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