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9781032012537

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This book is a very practical, comprehensive, and concise road map on how to approach growth in a strategic manner that aligns with a companies culture, core competencies, and external market potential opportunities. It presents the picture based on emerging trends and assesses opportunities based on risk tolerance and investment needed to advance those opportunities. The book is a must read for anyone seriously interested in growing as it entails a paradigm shift from inward thinking to customer and market focused thinking. Dennis Reimer, CEO, Midwest Specialty Products Due to COVID-19, artificial intelligence, genetic sequencing, and blockchain, the world is changing faster than ever before, and the rate of change will never be this slow again! Perkins and Mazumdar provide you with the foresight to amplify weak signals that reveal opportunities along with threats to your business, while creating a roadmap to help you navigate from where you are today to where you need to be in the future. Packed with powerful insights and technological foresight, Innovation Engine for Growth will enable you to not only survive but thrive in today's hypercompetitive world. Pete Dulcamara, Technical Vice President and Chief Scientist, Kimberly-Clark Corporation This book is an important read in the innovation space. It covers many topics not often covered elsewhere, such as emerging innovation trends, opportunities and technologies across various industries. Since technologies, markets, and the competitive landscape are constantly changing, the authors provide a framework that can be used repeatedly as new opportunities arise. Marc J Epstein, Formerly business school professor at Rice, Harvard, and Stanford Business Schools and co-author Making Innovation Work: How to Manage it, Measure it, and Profit from it This book is very informative and a great read. It provides an excellent overview of emerging technology and innovation trends in various market categories that could help in the identification of new business opportunities and provides a framework and the necessary tools to help in evaluation of these opportunities. This book is highly recommended for professionals focused on technology scouting, innovation and strategic planning/marketing. Robert M. Conforti, Ph.D., Vice President, New Business & Technology Development, Neenah Performance Materials

Author Information

"Cheryl Perkins is CEO and Founder of Innovationedge, LLC and a global strategy and growth Thought Leader that helps companies achieve transformational innovation. One of Business Week’s ""Top 25 Champions of Innovation"", Cheryl previously served as Chief Innovation Officer for Kimberly-Clark, has 11 patents and more pending patents, and co-authored Conquering Innovation Fatigue. Sanjay Mazumdar is CEO and Founder of Lucintel and is a published author, strategist, and thought leader. He has helped companies develop innovation pipelines and offered advisory services (M&A, market entry, strategic growth consulting, due diligence) to hundreds of clients for over 20 years as a CEO of Lucintel, which is a premier management consulting firm with over 1,000 customers from 70 countries."

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