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OverviewThe Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: Your Creative Self – how to become a more powerful innovator Leading Innovators – how to inspire and motivate creative people Creating Innovation – how to develop and test new concepts Winning with Innovation – how to sell your new ideas The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done? Full Product DetailsAuthor: Max MckeownPublisher: Pearson Education Limited Imprint: FT Publishing International Dimensions: Width: 13.40cm , Height: 2.00cm , Length: 21.40cm Weight: 0.380kg ISBN: 9781292011905ISBN 10: 1292011904 Pages: 296 Publication Date: 24 July 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsIntroduction How to use this book? What is innovation? part one: Your creative self Nurturing your creative genius Seeing what others do not see Becoming a more powerful innovator Giving up old ideas for better ideas part two: Leading innovators Building a better, bigger brain Organising people for innovation Creating powerful innovation culture Motivating innovators part three: Creating innovation Using the power of (creative) rebels Making new ideas useful Grinding your way from insight to (successful) innovation Measuring (unmeasurable) innovation part four: Winning with innovation Winning and losing with innovation Making innovation popular Selling new ideas Renewing, transforming and disrupting Surfing waves of creativity part five: The innovator’s Toolkit Creating (smarter) new ideas Altshuller’s innovation pyramid Burgelman and Seigel’s minimum winning game Osborn and Parnes’ creative problem-solving Altshuller’s theory of inventive problem-solving (TRIZ) Osterwalder’s business model canvas Amabile’s internal and external motivation Guilford’s convergent and divergent thinking Ries’ build-measure-learn wheel Shaping better futures Christensen’s disruptive innovation Schroeder’s innovation journey Usher’s path of cumulative synthesis Van de Ven’s leadership rhythms Friend’s three types of uncertainty Teece’s win, lose, follow, innovate grid d.school’s design thinking modes Sharing beautiful ideas Henderson and Clark’s four types of innovation Rogers’ adoption and diffusion curve Abernathy and Utterback’s three phases of innovation Chesbrough’s open innovation March’s exploration vs. exploitation Johnson and Johnson’s constructive controversy cycle Powell and Grodal’s networks for innovation Boyd’s OODA loop Final words More reading for curious people IndexReviewsAuthor InformationMax Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book. Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation – particularly environment and adaptation – in search of how best to deliberately create better ways of doing everything. His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC. www.maxmckeown.com / www.twitter.com/maxmckeown Tab Content 6Author Website:Countries AvailableAll regions |
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