Overview

From New York Times bestselling author Robert Cheeke comes a new way of thinking about helping animals and the environment--and making the biggest impact possible with the resources already available to you. When it comes to reducing animal suffering, many people aren't sure where to start or which options are most beneficial. Charitable donations? Volunteer work? Dining at vegan restaurants? Meatless Mondays? The truth is that you have far more power than you think to make a real difference. Inspired by the effective altruism movement, The Impactful Vegan teaches listeners how to audit their impact and follow methods that have been scrutinized, evaluated, and determined to do the most good for animals. From trusted vegan activist and motivational speaker Robert Cheeke, this in-depth guide will show you just how easy it is to help animals and protect the Earth, by revealing: How to identify the best organizations and volunteer efforts Why supporting for-profit vegan businesses is vital Why some approaches to promoting animal rights and veganism aren't helpful and, in fact, could be harmful for animals, despite best intentions How to choose a career path that aligns with your values and helps you meet your goals How influencers can build a personal brand and leverage it to promote veganism Some of these actions are easier and more important than one might think, and armed with this knowledge you can put your ethics into action. This book will help you help animals every day.

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Reviews

"""A beautifully articulated guide, empowering us to extend our reach and deepen our commitment to a world where empathy toward all beings is the norm."" -- ""Robbie Lockie, cofounder of Plant Based News"" ""A clever and practical guide to advocate for animals, with unique strategies that are designed to make the greatest impact."" -- ""Kathy Freston, author of Quantum Wellness"" ""Robert Cheeke drives a stake through the common approaches to reducing animal suffering with his bold, straightforward argument that we can't just be well-intentioned, but we must also be highly impactful with our actions. The Impactful Vegan is a provocative guide with an indispensable framework to help animals."" -- ""Rich Roll, author of Finding Ultra"" ""What I love about Robert is that he helps us realize that we are all in the position to make an impact for animals, for the planet, and humanity."" -- ""Tabitha Brown, Emmy Award-winning actress and New York Times bestselling author"" ""Will inspire you to take your animal advocacy to the next level."" -- ""Carleigh Bodrug, New York Times bestselling author """

Author Information

"Robert Cheeke is the author of Vegan Bodybuilding & Fitness, Shred It!, and Plant-Based Muscle and is coauthor of the New York Times bestseller The Plant-Based Athlete. He is a former multisport athlete, often referred to as the ""godfather of vegan bodybuilding."" He is a two-time natural bodybuilding champion and was named by VegNews magazine as one of the most influential vegan athletes. He is the founder of Vegan Bodybuilding & Fitness and maintains the website VeganBodybuilding.com. He is a regular contributor to Forks Over Knives, The Center for Nutrition Studies, The Vegan Gym, Vegan Strong, and No Meat Athlete. He grew up on a farm in Corvallis, Oregon, where he adopted a vegan lifestyle in 1995 at age fifteen, weighing just 120 pounds. He tours around the world sharing his story of transformation from a skinny farm kid to champion vegan bodybuilder."

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