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Author:   Nimet Uray ,  Meltem Kiygi-Calli ,  Petek Tosun
Publisher:   Springer Nature Switzerland AG
Imprint:   Palgrave Macmillan
ISBN:  

9783032084224

ISBN 10:   3032084229
Pages:   389
Publication Date:   17 January 2026
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1: Evolution of Marketing and Its Impact on Society.- Chapter 2: Marketing Strategy for Sustainability.- Chapter 3: Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework.- Chapter 4: Marketing During Macroenvironmental Crises and Societal Impacts.- Chapter 5: Navigating the Future: Marketing’s Impact on Business and Society from a Strategic Perspective.- Chapter 6: Enhancing Brand Equity through Responsible Marketing and CSR.- Chapter 7: Beyond the Box: The Societal Impacts of Product and Packaging Design.- Chapter 8: New Product Development Strategies for Societal Well-being: A Circular Economy Perspective.- Chapter 9: The Influence of Pricing Strategies on Society vs. Society Shaping Pricing Strategies.- Chapter 10: Cultural Construction through Marketing Communications: Societal Impacts and Ethical Considerations.- Chapter 11: Alleviating Consumer Vulnerability through Marketing Management.- Chapter 12: Social Marketing: Strategic Management of Non-Profit Organizations.- Chapter 13: Creating Value through Responsibility: The Role of CSR and ESG in Consumer Well-Being.- Chapter 14: Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change.- Chapter 15: The Societal Impact of Influencer Marketing.- Chapter 16: Ethical and Unethical Marketing Practices in the Digital Age.- Chapter 17: The Role of Marketing in Shaping Societal Futures: Concluding Remarks.

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Author Information

Nimet Uray is a Professor of Marketing at Kadir Has University, Türkiye. Her research streams mainly focus on customer behavior and customer relationship management, marketing communications, marketing operations, and technology interfaces. Her studies have appeared in leading international journals, and she has led various research projects funded by National and International Research Organizations.  Meltem Kiygi-Calli is an Associate Professor of Marketing at Kadir Has University, Türkiye. Her research particularly covers innovative contributions to advertising research, forecasting, and operations management through the application of hierarchical models to high-frequency data. Her work has been published in top-tier international journals and she has contributed to book chapters on various marketing-related topics, including corporate social responsibility in packaging considering environmental and social issues, published by Springer. Her dedication to academia is demonstrated through her active involvement in research projects and conference presentations globally. Petek Tosun is an Associate Professor of Marketing at the Business Administration Department at Kadir Has University, Türkiye. She is interested in the intersection of marketing and consumer well-being, e.g. marketing-society interaction and the potential of marketing to shape a more sustainable business cycle and healthier, wealthier, and happier consumers. Her research fields include consumer behavior, services marketing, and brand management, covering the main topics of consumer well-being, sustainability, value co-creation, and service quality.

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