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OverviewThe book is a quantitative-qualitative descriptive study, framed in the line of research and market prospecting. This research seeks to know the incidence of cultural consumption of radio products in the students of the Faculty of Communication and Advertising of the University for the approach of a promotion plan aimed at LA RADIO USC, the virtual radio station of the University Santiago de Cali, one of the most important institutions of higher education in southwestern Colombia that houses an academic community of nearly 21 thousand people in total and about 12 thousand students studying in 8 faculties. It is also important to note how this study contributes greatly to the knowledge and understanding of the needs and preferences of the university student population regarding radio consumption on the web, beyond audience records, visits and more in terms of how to promote radio content and products. Full Product DetailsAuthor: V�ctor Aguirre Rodr�guezPublisher: Our Knowledge Publishing Imprint: Our Knowledge Publishing Dimensions: Width: 15.20cm , Height: 1.10cm , Length: 22.90cm Weight: 0.277kg ISBN: 9786206546757ISBN 10: 6206546756 Pages: 184 Publication Date: 03 April 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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