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OverviewIllustrated with interesting examples drawn from politics and art, The Idea of Identification draws on classical social and rhetorical theories to establish a systematic framework for understanding the varieties and forms of identification. Woodward references a variety of contexts in contemporary life to explore the rhetorical conditions that create powerful and captivating moments. By invoking the influential ideas of Kenneth Burke, George Herbert Mead, Joshua Meyrowitz and others, he shows how the rhetorical process of identification is separate from psychological theories of identity construction. Woodward concludes with an argument that film theory has perhaps offered the most vivid descriptive categories for understanding the bonds of identification. Full Product DetailsAuthor: Gary C. WoodwardPublisher: State University of New York Press Imprint: State University of New York Press Dimensions: Width: 15.20cm , Height: 2.50cm , Length: 22.90cm Weight: 0.227kg ISBN: 9780791458198ISBN 10: 0791458199 Pages: 183 Publication Date: 08 May 2003 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Out of Print Availability: Out of stock Table of ContentsPreface 1. Origins of an Idea 2. Conceptualizing Identification: Extensions of a Burkean View 3. Identification, Celebrity, and the Hollywood Film 4. Serenades to the Resistant: Successful Uses of Identification 5. Misidentification and Its Sources 6. Identification and Commitment in Civic Culture Notes IndexReviewsWoodward's description of the conceptual history of identification is concise, his illustrations of identification in action are engaging, and his speculations about the role of identification in our contemporary culture are good initial points for continued discussion on this fundamental rhetorical element. - The Southern Communication Journal Gary C. Woodward's The Idea of Identification promises a fresh examination of identification that moves beyond Burke's work to interrogate aspects of the concept previously overlooked and underdeveloped. - Argumentation and Advocacy The book captures the basic idea behind the concept of identification, and then shows how it is central to multiple disciplines and indeed to the humanistic impulse itself. The concept's application and relevance to a wide range of human activities is masterfully explicated here. This book is a pleasure to read. - Vanessa B. Beasley, Southern Methodist University The book captures the basic idea behind the concept of identification, and then shows how it is central to multiple disciplines and indeed to the humanistic impulse itself. The concept's application and relevance to a wide range of human activities is masterfully explicated here. This book is a pleasure to read. Author InformationGary C. Woodward is Professor of Communication Studies at The College of New Jersey. He is the author of Perspectives on American Political Media; Persuasive Encounters: Case Studies in Constructive Confrontation; and coauthor (with Robert E. Denton Jr.) of Political Communication in America; and Persuasion and Influence in American Life. Tab Content 6Author Website:Countries AvailableAll regions |