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9783527501359

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To be successful today, companies and individuals need to find the best solution in the shortest possible time. We produce ideas on an assembly line. That is very different to the work of an artist or an inventor. But the results are at least as astounding and have been validated on a broad basis . Nadja Schnetzler on BrainStore Nadja Schnetzler claims that marketable ideas can be produced industrially, just like office chairs or toothpaste. Her book describes a systematic process with which implementable ideas can generated within the desired timeframe Suddeutsche Zeitung Nadja Schnetzler explains in an entertaining way how ideas can be produced systematically and efficiently with the help of the BrainStore idea machine. The numerous case studies ensure that author lives up to her claim of practicability and countless anecdotes make for easy reading Horizont A practice-related guide to the innovation process in companies. The appeal of this easy-to-read guide to innovation is that Nadja Schnetzler always uses concrete examples to show how companies can come up with good ideas in a planned and targeted way. managermagazin

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"Nadja Schnetzler is a trained journalist and also the founder and Chairman of BrainStore AG (Biel/Switzerland). BrainStore is the first ""idea factory"" in the world, which develops ideas with an international network of experts. Their clients include IBM, British Telecom, Nestle, General Motors, C&A, Sony, Microsoft and Coca-Cola, but also state-owned organisations and private individuals."

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