Overview

""If your audience is human, why aren't you marketing like it?Most marketing books ask you to trust the author's opinion. This one shows you what actually happened.Every chapter starts with a story: a business owner, a team, a challenge. You see the mistake. You see the solution. You see the result. From there, we pull out the principle. A rule of human behavior you can use to shape content, strategy, or campaigns that actually connect.You won't find trends or hacks here. What you'll find are patterns of trust, attention, and decisions that repeat across industries, platforms, and time. You'll learn why people click, why they buy, and what makes them come back. Each concept is broken down with a simple framework. Just clear thinking, simple language, and strategies you can use today.This is a book you don't need to read cover to cover. You can start with the chapter that solves your problem now. But every time you return, you'll leave with a sharper sense of how digital marketing actually works.""

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9781966355502

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Author Information

Vamsi Bandi is an Indian-American uthor, entrepreneur, and digital marketing expert known for his human-first approach to branding and strategy. With over a decade of experience, he has helped businesses across industries transform their digital presence through authenticity, empathy, and trust-based storytelling.Holding a Master's degree in Information Technology Management from Rivier University in the United States, Bandi merges technical expertise with a deep understanding of psychology and consumer behavior. His work has guided startups and enterprises alike toward marketing that feels more personal and works more effectively.At his core, Bandi is driven by a single belief: ""The strongest marketing systems begin with understanding people."" His work stands as a counterbalance to the noise of modern marketing, reminding professionals that success in the digital world begins with human connection.

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