Overview

The Hiring Tree: Laws of Applicant Attraction, is an analogy using the growth of an apple tree, to help the reader understand concepts and principles needed to hire job applicants successfully. It is designed to help human resource professionals, recruiters, talent acquisition specialists, hiring managers, business owners, and anyone that is involved in the hiring process to more effectively attract applicants to open job ads. Most employers use their job description as their job ad, which is the most ineffective way to market a position for hire. A job ad must use sound marketing principles, where the job ad is designed to answer the questions job seekers may have about the open position to encourage them to take action by applying for the role. The branch used most ineffectively by companies is the job board. Most job boards today, at their core, are search engines, meaning a job ad should also be written to be search engine optimized (SEO) in order to rank better, providing more visibility by job seekers, leading to more applicants applying for an open position. Effective employee referral programs, the proper use of social media sites, effectively negotiating with recruiting and/or staffing firms, and connecting with educational institutions, constitute the additional four branches of an effective Hiring Tree to find success in the hiring process. Also covered are principles about the acquisition of an effective applicant tracking system (ATS) and understanding specific elements that must exist as part of the application process.

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Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, an applicant tracking software platform for small to mid-sized businesses. With 11,000 clients and close to 300 employees, ApplicantPro has made the Inc 5000 list 10 years in a row, a feat accomplished by very few organizations in the country. Steve is SHRM-CP and PHR certified, and currently serves as the Utah SHRM State Director. He loves to volunteer. His book, The Hiring Tree: Laws of Applicant Attraction, has helped thousands of organizations across the country rethink the way they approach hiring. The Hiring Tree will help organizations understand the principles and role of SEO and marketing when it comes to attracting job seekers. Steve currently resides in Lehi, Utah, with his wife, three daughters, two labradoodles, and two cats.

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