Overview

You could say that Max James is an author who developed much of his character through sheer force of labor. Growing up on a farm with a strong-minded father, the virtue of a hard day's work was instilled in Max from a very young age. Through Max's experiences on the farm, the Air Force Academy, the Vietnam War, and more, he forged an unshakeable ethos that propelled him into becoming a remarkable entrepreneur. The Harder I Fall, The Higher I Bounce is Max James' story of his own life experiences, both funny and heart-wrenching, that taught him lasting life lessons about relationships, personal fulfillment, and success in business. It has been said that life is the best teacher, and The Harder I Fall certainly makes a compelling case for the truth in that statement. Through the captivating power of his own exciting life stories, Max James proves the rules of entrepreneurship to have real-world applications time and time again. If you don't like your work, you probably don't do it very wellAlways be prepared to walk away from the negotiating tableCut your losses earlyNever sell past the closeDon't burn bridges behind youWith each life story yielding a brand new lesson, readers will be captivated to see entrepreneurship and life from an entirely new lens. The Harder I Fall, The Higher I Bounce, by Max James is a fantastic tribute to the magic of life experience to shape us into greater people. Don't miss this amazing read for seasoned and aspiring entrepreneurs alike!

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Max demonstrates the rewards of overcoming seemingly impossible obstacles. He fought through tremendous disappointments to succeed not only in business but also to become a world-class philanthropist. He is an MVP in the entrepreneurial arena. -- Steve Young, NFL Hall of Fame quarterback This is a fascinating book and should be on the reading list of every young aspiring entrepreneur. Max vividly captures his early experiences as a cadet at the Air Force Academy and how they shaped and guided him for a very successful business career years later. -- Harry Pearce, former vice chairman of General Motors

Author Information

Want to talk about tenacity? Resilience under pressure? Leadership that stands for character and integrity? Max James comes to mind--Air Force Academy graduate, pilot, shot down twice in Vietnam to become the original founder and CEO of American Kiosk Management, a billion-dollar global presence in North America, Canada, Australia, and New Zealand with 5 million repeat customers, 600 staffed locations, 1000 automated stores, and 54,000 employees. Through personal stories and business adventures, Max James delivers insightful business lessons within the pages of his new business memoir The Harder I Fall, The Higher I Bounce. In recognition of his groundbreaking contributions to the specialty retail field, Max James became the first inductee into the $25 Billion Specialty Retail Hall of Fame. He also received the Distinguished Graduate award for the year 2010 from the Air Force Academy for extraordinarily significant contributions to our nation and his communities, for recognition of accomplishments that are inspirational and elevate the reputation and standing of the U.S. Air Force Academy. Additionally, Max has been featured in Fortune Magazine and dozens of media and television appearances for his work in business and charitable contributions. Max James has spent the past decade leading the charge as the Chairman of the Air Force Academy Foundation committee for the CCLD (Center for Character and Leadership Development), now called Polaris Hall. Max and his wife Linda Johansen-James, reside in Las Vegas and enjoy the beauty of the Southwest. They have three children, seven grandchildren, and two great-grandchildren.

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