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OverviewFull Product DetailsAuthor: John BonePublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.400kg ISBN: 9780367603991ISBN 10: 0367603993 Pages: 216 Publication Date: 30 June 2020 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents: Introduction: direct selling; Setting the scene; Entering the field; 'The Persuaders' part 1: marketing; 'The Persuaders' part 2: sales; The culture of the 'con man'; A culture of excess; Booty capitalism; Conclusion; Bibliography; Index.ReviewsPrize: The British Sociological Association Philip Abrams Memorial Prize 2007 (joint winner) 'John Bone's penetrating study of direct selling in the home improvements industry takes us into a world that makes a mockery of the principles of rationally ordered bureaucracy. This is booty capitalism: irrational, anti-structural, and fixated on short-term gains. Offering a wealth of ethnographic material, Bone's study is a major contribution to our understanding of the dynamics of contemporary capitalism.' Alan Aldridge, University of Nottingham, UK '...for readers who require insights into the day-to-day organization and operations of an important but little-known business type, this provides essential reading...As a contribution to business history, this work of sociology has opened up an aspect of real life to academic scrutiny and has exposed a less glamorous part of the retail industry to first-rate effect.' Business History Author InformationJohn Bone is Lecturer in Sociology in the Department of Sociology, University of Aberdeen, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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