Overview

This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice.   This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. 

Full Product Details

Author:   Rouxelle de Villiers
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   1st ed. 2022
Weight:   0.962kg
ISBN:  

9789811921797

ISBN 10:   9811921792
Pages:   460
Publication Date:   06 August 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Creative Intelligence For Business Executives:- Foreword and How to Use this BookPart I: The Philosophy, Physiology & Psychology of Creative IntelligenceA World Of Creative IntelligenceRouxelle de VilliersThe Human Brain: Cortex, Lobes, Neural networks and Problem Solved! Rouxelle de VilliersThinking Modes and Techniques Mark KilgourUsing a Metacognitive Model for Creative workDavid KayrouzMetacognitive Exercises that Develop Creative IntelligenceDavid KayrouzHow the brain creates problems – malfunctions, lapses, bias and prejudice Rouxelle de VilliersPerson: Personality, Affect, and Inventiveness Rouxelle de VilliersPart II: The Process of Creative EndeavoursCreative Thinking: Designed for Humans Mark KilgourCreative Thinking, Problem Solving and Ideation Tools Rouxelle de VilliersDesign Thinking as a Problem Solving Tool Rouxelle de VilliersElegance of Expression – Aesthetics, Genesis and Persuasion Rouxelle de Villiers & Louise LuttigIntention to Create Meaningful Creative Outcomes: Tenders, bids and client pitches Louise LuttigIdea Testing and Selection Rouxelle de VilliersPart III: Highly Innovative Organizations, Creative Leadership & GeniiThe Creative Organisation Philip DennettA Climate for Creative Endeavors Cherylene de Jager & Rouxelle de VilliersEntrepreneurship & IntrapreneurshipPhilip DennettHighly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership Rouxelle de VilliersCreativity and Leadership Arpan Yagnik & Louise LuttigNurture the Genii: Possibilities Rouxelle de VilliersBrand IndexKeyword IndexAuthors’ IndexBook Reference List

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Author Information

Dr Rouxelle de Villiers, completed doctoral research about the development of decision competencies in managerial students and business executives. Combining her postgraduate studies in marketing and her years of experience in management and executive development, Rouxelle is interested in what teaching methods and decision support aids will result in greater levels of decision competency in students, practitioners and leaders.  She is the recipient of the Top Faculty Teaching University–Wide Award, Auckland University of Technology for 2012 and Innovation & Excellence awards from the University of Waikato in 2014 & 2016. Rouxelle has published in both academic and business books and co-authored several book chapters in edited handbooks.

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