Overview

Every year, millions of people set goals - and most abandon them within weeks. We think motivation will carry us through, but motivation fades. What truly shapes our lives isn't willpower; it's behaviour. The Habit Shift breaks down the science of sustainable transformation into clear, actionable steps. Drawing on behavioural psychology and real-world examples, this book helps you: Understand how habits really form (and why most advice fails) Create small, consistent actions that compound into lasting results Design your environment to make good habits easy and bad ones hard Replace destructive patterns with better ones - without guilt or burnout Build identity-based habits that align with who you want to become Written in a conversational, research-backed tone that blends science with self-reflection, The Habit Shift isn't about quick fixes - it's about gradual, grounded growth. By the end, you'll have a practical roadmap to change your behaviour, reshape your identity, and build a life rooted in progress, not perfection because big transformations start with small shifts - and those shifts start with you.

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