Overview

Full Product Details

Author:   Kaye Sung Chon ,  Onofre Martorel Cunill
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.410kg
ISBN:  

9780789026644

ISBN 10:   0789026643
Pages:   224
Publication Date:   25 January 2006
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Acknowledgments Chapter 1. The Concept of a Strategy Chapter 2. Competitive Strategies Chapter 3. Diversification versus Specialization Chapter 4. Vertical Integration Chapter 5. Horizontal Integration Chapter 6. Diagonal Integration Chapter 7. Acquisitions and Mergers Chapter 8. Strategic Alliances: The Case of Joint Ventures Chapter 9. Franchise Contracts Chapter 10. Management Contracts Chapter 11. Leaseholds and Ownership Chapter 12. Branding Chapter 13. The Internationalization-Globalization of Hotel Chains Notes Bibliography Index

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Kaye Sung Chon

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