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Praise for The Great A&P and the Struggle for Small Business in America Levinson makes it read like a novel . . . A great study of responding to the need to adapt to market and economic pressures to survive. -- Booklist This is the kind of masterful business narrative that explains both the past and the present in an illuminating new light. Marc Levinson's highly insightful story of A&P--and its opponents--is essential reading for all those who seek to understand the love-hate relationship Americans have with the oversized consumer economy of our own day. --Nelson Lichtenstein, author of The Retail Revolution: How Wal-Mart Created a Brave New World of Business What a splendid book! The rise and fall of A&P provides a rare window into the American experience--not just the creation of the world's largest retailer but the transformation of a nation dominated by small shops and local merchants into one of massive chains, well-known brands, and aggressive discounters. The Great A

Praise for The Great A&P and the Struggle for Small Business in America Levinson, who has burrowed deep in the archives, makes this story clear and compelling--and shows why A&P was both a boon to consumers and, in the words of an FDR-era federal prosecutor, 'a gigantic blood sucker.' Shades of Walmart? -- The Atlantic Levinson makes it read like a novel . . . A great study of responding to the need to adapt to market and economic pressures to survive. -- Booklist This is the kind of masterful business narrative that explains both the past and the present in an illuminating new light. Marc Levinson's highly insightful story of A&P--and its opponents--is essential reading for all those who seek to understand the love-hate relationship Americans have with the oversized consumer economy of our own day. --Nelson Lichtenstein, author of The Retail Revolution: How Wal-Mart Created a Brave New World of Business What a splendid book! The rise and fall of A&P provides a rare window

Praise for The Great A&P and the Struggle for Small Business in America Mr. Levinson has written an absorbing history of one company's amazing rise--and what such success means in a nation with conflicting ideals about big business. It is more than a rich business history; it is a mirror to our own conflicting wants and visions of who and what we should be. -- The New York Times Mr. Levinson writes engagingly, and he exhibits no overt political brief. Anyone with a common-sense grasp of business practices will find the author's points clearly and fairly presented. -- The Wall Street Journal Levinson, who has burrowed deep in the archives, makes this story clear and compelling--and shows why A&P was both a boon to consumers and, in the words of an FDR-era federal prosecutor, 'a gigantic blood sucker.' Shades of Walmart? -- The Atlantic [A] book about a by-gone era that I enjoyed was The Great A&P and the Struggle for Small Business in America by Marc Levinson. It is about the rise and fall of the A&P grocery chain, once the largest retailer in the world, with 15,000 stores, and renowned for its high quality and low prices . . . But this is more than an economic story. It is a human story about a family that dedicated itself to making its business the best it could be--and how the death of the last member of that family was followed by A&P's decline into oblivion. --Thomas Sowell, Rose and Milton Friedman Senior Fellow on Public Policy, Hoover Institution [A] superb business study and an entertaining read. -- The Courier-Journal (Louisville, KY) The fleeting nature of success in business--even for companies that revolutionized their sectors--is among the many useful lessons of this book. A&P's legacy is apparent every time we set food in a modern grocery store, even if the company itself long ago fell victim to many of the forces it unleashed. -- The News Tribune (Tacoma, WA) Levinson makes it read like a novel . . . A great studyi

Praise for The Great A&P and the Struggle for Small Business in America Mr. Levinson has written an absorbing history of one company's amazing rise--and what such success means in a nation with conflicting ideals about big business. It is more than a rich business history; it is a mirror to our own conflicting wants and visions of who and what we should be. -- The New York Times Mr. Levinson writes engagingly, and he exhibits no overt political brief. Anyone with a common-sense grasp of business practices will find the author's points clearly and fairly presented. -- The Wall Street Journal Levinson, who has burrowed deep in the archives, makes this story clear and compelling--and shows why A&P was both a boon to consumers and, in the words of an FDR-era federal prosecutor, 'a gigantic blood sucker.' Shades of Walmart? -- The Atlantic <br> [A] book about a by-gone era that I enjoyed was The Great A&P and the Struggle for Small Business in America by Marc Levinson. Ity

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Marc Levinson has a gift for discovering business history stories that cut to the heart of how industries are transformed. He did so brilliantly with the award-winning The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, which was short-listed for the 2006 Financial Times and Goldman Sachs Business Book of the Year Award.

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