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OverviewThe Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. Discover: Simple steps to build your profile How to market and sell yourself with ease and confidence Techniques to make your clients come to you Full Product DetailsAuthor: Heather Townsend , Jon BakerPublisher: Pearson Education Limited Imprint: FT Publishing International Dimensions: Width: 15.80cm , Height: 2.00cm , Length: 23.50cm Weight: 0.350kg ISBN: 9781292014913ISBN 10: 1292014911 Pages: 304 Publication Date: 27 February 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsPart 1: Determining what your thing is Chapter 1: Why do you want to become the Go-To-Expert? Chapter 2: What is going to be your thing? Part 2: Packaging your brand Chapter 3: How to make your services irresistible to clients Chapter 4: How to craft the right impression Chapter 5: How to use your content to reinforce your expertise Part 3: How to build your visibility and profile to generate high-quality, warm leads Chapter 6: Networking your way to success Chapter 7: Publishing your way to success Chapter 8: Speaking your way to success Chapter 9: Using PR to open doors Chapter 10: Successful seminar selling Part 4: Turning leads into clients Chapter 11: Managing your sales pipeline Chapter 12: Honing your selling skills Part 5: The business of your brand Chapter 13: Curing the growing pains Chapter 14: How to build your team Chapter 15: How to keep your knowledge fresh Chapter 16: Building your plan and making it happen IndexReviewsAuthor InformationHeather Townsend helps professionals become the Go-To-Expert. She is the author of The FT Guide To Business Networking and a high profile member of the professional services industry. Heather has worked with over 300 partners, coached, trained and mentored over 2000 professionals at every level of the UK’s most ambitious professional practices. She is a regular speaker and writer for the trade press. Jon Baker has 25 years experience of managing, training & coaching in business. He is an in demand speaker, social media and sales trainer (Jon is a member of the professional speaker’s association). In the last 7 years he has coached hundreds of Business owners, helping to grow their firms by more than 63%. He has also had blue chip clients; including BP, Total, and Feel Good Drinks. Tab Content 6Author Website:Countries AvailableAll regions |
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