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OverviewThe Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts. Full Product DetailsAuthor: Anne Geniets (University of Oxford, UK) , Daya Thussu (Hong Kong Baptist University)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138689435ISBN 10: 1138689432 Pages: 204 Publication Date: 27 April 2016 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews""This is an important and largely eloquent review of the way international news organizations project themselves and are perceived by their erstwhile audience – in Developing Countries…[T]he evolving status of news media in Developing Countries is a welcome breath of fresh air in a field dominated by the staid traditional players of the West and the opinions of Western audiences."" --Robert Davison, City University of Hong Kong, Editor-in-Chief of The Electronic Journal on Information Systems in Developing Countries This is an important and largely eloquent review of the way international news organizations project themselves and are perceived by their erstwhile audience - in Developing Countries...[T]he evolving status of news media in Developing Countries is a welcome breath of fresh air in a field dominated by the staid traditional players of the West and the opinions of Western audiences. --Robert Davison, City University of Hong Kong, Editor-in-Chief of The Electronic Journal on Information Systems in Developing Countries This is an important and largely eloquent review of the way international news organizations project themselves and are perceived by their erstwhile audience - in Developing Countries...[T]he evolving status of news media in Developing Countries is a welcome breath of fresh air in a field dominated by the staid traditional players of the West and the opinions of Western audiences. --Robert Davison, City University of Hong Kong, Editor-in-Chief of The Electronic Journal on Information Systems in Developing Countries This is an important and largely eloquent review of the way international news organizations project themselves and are perceived by their erstwhile audience - in Developing Countries...[T]he evolving status of news media in Developing Countries is a welcome breath of fresh air in a field dominated by the staid traditional players of the West and the opinions of Western audiences. --Robert Davison, City University of Hong Kong, Editor-in-Chief of The Electronic Journal on Information Systems in Developing Countries Author InformationAnne Geniets is a post-doctoral research associate at the Reuters Institute for the Study of Journalism and a researcher at the Oxford Internet Institute (OII) at the University of Oxford, UK. Tab Content 6Author Website:Countries AvailableAll regions |