Overview

This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.

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9781452290010

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David W. Conklin is James D. Fleck Professor in International Business and a Professor of the Global Environment of Business area group at Richard Ivey School of Business. In addition he is President, Conklin and Associates, Inc., a company which undertakes research and consulting activities for private corporations and government departments and agencies on public policy issues. He has also taught in the Economics and Political Science Departments at UWO, and has been an Adjunct Professor in Social Science. He earned a BA in political science and economics from the University of Toronto and a PhD in economics from the Massachusetts Institute of Technology. Conklin's research work focuses on the interface between corporations and public policies. This includes work for governments in the design and enforcement of legislation and regulations, as well as consulting for corporations in influencing public policies and in complying with government legislation and regulations. He has been Director, UWO Office of the Institute for Research on Public Policy, and Director of the University of Western Ontario Centre for American Studies. Over the past fifteen years, he has published over 50 articles and over 30 books.

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