Overview

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its coverage includes the economic, political, social, legal, cultural, technological and financial environments. The book is truly global in coverage, with case studies and examples from all over the world, including Afghanistan, China, Sweden and Thailand. It also has a strong focus on ethics, responsibilities and sustainability and what this means for business organizations. Janet Morrison's writing style makes difficult concepts easy to understand and its clarity makes it suitable for students with English as a second language. New to this edition: - The theme of uncertainty in global contexts, examining how best to assess and confront the challenges of uncertainties and risks in the differing dimensions of the business environment - A chapter on the worldwide pandemic and the global business environment - Increased coverage of FDI, industrial policy and global communication - New coverage relating to race relations and decolonising the curriculum - 10 new cases, making a total of 52 cases, with all other cases fully updated - A brand new decision-making feature linked to some of the cases studies

Full Product Details

Author:   Janet Morrison (Formerly University of Sunderland Business School, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Academic
Edition:   6th edition
ISBN:  

9781350321748

ISBN 10:   1350321745
Pages:   656
Publication Date:   09 March 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Part One: Business in the Global Environment Chapter 1: The Business Enterprise in Focus Chapter 2: Globalization: Time for reassessment Part Two: Dimensions of the Business Environment Chapter 3: Culture and Societies: Identities matter Chapter 4: The Global Economic Environment: How sustainable are national economies Chapter 5: The Political Environment: Democracy under threat Chapter 6: The Legal Environment: International law gains strength Part Three: Drivers of International Business Chapter 7: International Trade: A time for uncertainties Chapter 8: Global Finance and Market Volatility Chapter 9: Technology and Innovation: Creating sustainable solutions? Part Four: Global Challenges and Sustainability Chapter 10: Ecology and Climate Change: The clock is ticking Chapter 11: Ethics and Social Responsibility: What is the outlook for stakeholders? Chapter 12: Worldwide Pandemic: All in it together? Chapter 13: Sustainability in the Balance: the prospects

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Author Information

Janet Morrison was a Senior Lecturer in Strategic and International Management at Sunderland University Business School, UK. She was the author of International Business (2009), Business Ethics (2015), and the five previous editions of The Global Business Environment, all published by Red Globe Press. Her unparalleled contribution to the field of business and the global business environment is recognised by academics and students worldwide.

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