Overview

""The Global Business Environment- an Australian Perspective"" by Bruno Mascitelli and John Tinney is to be applauded. It both explores the international business environment from an Australian perspective and highlights areas where other countries are likely to markedly differ from Australia and the issues impacting on international business that need to be borne in mind. Written in an engaging way that is easy to read, it immerses the reader into the international business scene from an Australian perspective taking into account the history of engagement, the prejudices, the strengths and the weaknesses of the Australian business environment- an environment that differs markedly from that in the US, China, India, Brazil, Russia and other countries that might provide attractive business partner for Australian firms. Professor Richard Fletcher Adjunct Professor of Marketing, University of Western Sydney Click here to purchase an eBook

Full Product Details

Author:   Bruno Mascitelli ,  John Tinney
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Education / Australia
Dimensions:   Width: 21.70cm , Height: 1.50cm , Length: 28.00cm
Weight:   0.625kg
ISBN:  

9781121555150

ISBN 10:   1121555152
Pages:   243
Publication Date:   30 May 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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