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Overview"All the talk about ""open innovation"" and externally-focused innovation assumes that ""one size fits all"" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy." Full Product DetailsAuthor: Satish Nambisan , Mohanbir SawhneyPublisher: Pearson Education (US) Imprint: Financial TImes Prentice Hall Dimensions: Width: 15.90cm , Height: 1.80cm , Length: 23.50cm Weight: 0.404kg ISBN: 9780137064861ISBN 10: 0137064861 Pages: 304 Publication Date: 17 May 2010 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsForeword xvii Introduction 1 Part I From Firm-Centric to Network Centric Innovation 9 Chapter 1 The Power of Network-Centricity 11 Chapter 2 Understanding Network-Centric Innovation 29 Part II The Landscape of Network-Centric Innovation 49 Chapter 3 The Four Models of Network-Centric Innovation 51 Chapter 4 Innovation Networks: The Players and the Plays 67 Part III The Four Models of Network-Centric Innovation 83 Chapter 5 The Orchestra Model 85 Chapter 6 The Creative Bazaar Model 113 Chapter 7 The jam Central Model 139 Chapter 8 The MOD (“MODification”) Station Model 157 Part IV Executing Network-Centric Innovation 175 Chapter 9 Deciding Where and How to Play 177 Chapter 10 Preparing the Organization 197 Part V Globalization and Network-Centric Innovation 217 Chapter 11 Globalizing Network-Centric Innovation: The Dragon and the Tiger 219 Chapter 12 Concluding Thoughts & Actions for “Monday” Morning 237 References 253 Index 267ReviewsAuthor InformationSatish Nambisan is a professor of technology management and strategy at the Lally School of Management, Rensselaer Polytechnic Institute in Troy, New York. He is a globally recognized researcher and thoughtleader in the areas of innovation management and technology strategy, and his recent research work has focused on customer co-innovation, network-centric innovation, and IT-enabled product development. His research has been published in premier management journals such as Harvard Business Review , MIT Sloan Management Review, Management Science, and Academy of Management Review. Through his consulting work and executive lectures, Satish has helped many companies in the United States, Singapore, and India in managing innovation and product development. Prior to joining the academia, Satish held executive positions at the consumer-products giant Unilever Plc. in Mumbai, India. More details about his research and consulting are available at www.satish-nambisan.com. Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. He is a widely published expert in the areas of innovation, marketing, and strategy. He has authored several influential articles in publications like the Harvard Business Review and the MIT Sloan Management Review. His contributions to the literature on innovation include concepts like mediated innovation, community-centric innovation, and collaborative innovation with customers in a networked world. He consults with and advises dozens of Global 2000 companies around the world. This is his fourth book. Tab Content 6Author Website:Countries AvailableAll regions |
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