The Glitter Plan: How we Started Juicy Couture for £200 and Turned it into a Global Brand

Author:   Pamela Skaist-Levy ,  Gela Nash-Taylor ,  Booth Moore
Publisher:   Penguin Putnam Inc
ISBN:  

9781592409358


Pages:   256
Publication Date:   19 May 2015
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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The Glitter Plan: How we Started Juicy Couture for £200 and Turned it into a Global Brand


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Overview

InThe Glitter Plan, they open up about the lessons they learned along their journey in business. Life, and fashion. Sharing advice and anecdotes that are at once funny, irreverent, and glamorous, the duo reveals how readers can transform passion and ideas into tremendous business success. Part memoir, part business manual, and 100 percent juicy - the inside story of juicy couture, one of the most iconic brands of our time. Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. But when Pamela Skaist-Levy and Gela Nash-Taylor first set up shop in Gela's one-bedroom Hollywood apartment, neither anticipated that they would turn $200 into a global fashion empire. They didn't go to Harvard Business School - or any business school - and rather than develop a complex business model, they created a unique, bold, and unconventional plan for success- the Glitter Plan. Following their gut instincts to develop clothing they knew women would want to wear, they did everything from driving delivery trucks and sewing their clothes themselves to using guerrilla marketing tactics to get into the right stores. The end result of their hands-on labor was Juicy Couture, which they sold for $250 million to Liz Claiborne in 2003, so that they could begin their next entrepreneurial endeavour, a clothing line called Pam & Gela. In The Glitter Plan, they open up about the lessons they learned along their journey in business. Life, and fashion. Sharing advice and anecdotes that are at once funny, irreverent, and glamorous, the duo reveals how readers can transform passion and ideas into tremendous business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the spirit and savvy behind Pam and Gela's multimillion-dollar enterprise. Connect onlinewww.pamandgela.com

Full Product Details

Author:   Pamela Skaist-Levy ,  Gela Nash-Taylor ,  Booth Moore
Publisher:   Penguin Putnam Inc
Imprint:   Gotham Books
Dimensions:   Width: 14.00cm , Height: 1.50cm , Length: 20.30cm
Weight:   0.224kg
ISBN:  

9781592409358


ISBN 10:   1592409350
Pages:   256
Publication Date:   19 May 2015
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Reviews

-Part memoir and part business manual, The Glitter Plan is inspiring, englightening and just plain fun- --Success Magazine -A feel-good American success story recounted with candor, heart and attitude- --Kirkus Reviews Praise for Pam & Gela -At the core of the women and their business has always been, in a word, fun...The common thread in everything they do is their brand of individuality.- --Harper's Bazaar -- praise for THE GLITTER PLAN Part memoir and part business manual, The Glitter Plan is inspiring, englightening and just plain fun --Success Magazine A feel-good American success story recounted with candor, heart and attitude --Kirkus Reviews Praise for Pam & Gela At the core of the women and their business has always been, in a word, fun...The common thread in everything they do is their brand of individuality. --Harper's Bazaar -- praise for THE GLITTER PLAN Part memoir and part business manual, The Glitter Plan is inspiring, englightening and just plain fun Success Magazine A feel-good American success story recounted with candor, heart and attitude Kirkus Reviews Praise for Pam & Gela At the core of the women and their business has always been, in a word, fun The common thread in everything they do is their brand of individuality. Harper's Bazaar praise for THE GLITTER PLAN


Part memoir and part business manual, The Glitter Plan is inspiring, englightening and just plain fun -- Success Magazine A feel-good American success story recounted with candor, heart and attitude -- Kirkus Reviews Praise for Pam & Gela At the core of the women and their business has always been, in a word, fun...The common thread in everything they do is their brand of individuality. -- Harper's Bazaar --praise for THE GLITTER PLAN


Part memoir and part business manual, The Glitter Plan is inspiring, englightening and just plain fun -Success Magazine A feel-good American success story recounted with candor, heart and attitude -Kirkus Reviews Praise for Pam & Gela At the core of the women and their business has always been, in a word, fun...The common thread in everything they do is their brand of individuality. -Harper's Bazaar - praise for THE GLITTER PLAN


Part memoir and part business manual, <i>The Glitter Plan</i>is inspiring, englightening and just plain fun <i>Success</i> Magazine A feel-good American success story recounted with candor, heart and attitude <i>Kirkus Reviews</i> <b>Praise for Pam & Gela</b> At the core of the women and their business has always been, in a word, fun The common thread in everything they do is their brand of individuality. <i>Harper's Bazaar</i> <b>praise for THE GLITTER PLAN</b>


Author Information

After graduating from Carnegie Mellon, Gela Nash-Taylor was an actress until she entered fashion. She is married to John Taylor of Duran Duran. They and their two children live in Los Angeles and the UK.   Pamela Skaist-Levy is a graduate of the Fashion Institute of Design and Merchandising. A former costume designer, she is married to writer/producer/director Jefery Levy. They have one son and live in Malibu.  The partners launched their new line, Skaist-Taylor, in 2012.

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