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9781541620315

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Highly readable and insightful. This book cuts through all the spin that caricatures generations and presents the facts we need to know. Bobby Duffy has combined statistics, analysis and a wry sense of humour to give it to us straight so we can think more clearly about building a better future. An essential read for anyone who truly wants to understand our world. --Julia Gillard, former Prime Minister of Australia Bobby Duffy is among the most creative and prolific generational analysts anywhere in the world. His scientific approach enables him to see through the glib generational stories that obscure our understanding and unearth deeper generational truths. The Generation Myth is indispensable both for national leaders trying to navigate today's unpredictable political currents, and for ordinary citizens trying to navigate themselves and their families through uncertain times.--Robert D. Putnam, Harvard University and author of Bowling Alone and The Upswing

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Bobby Duffy, one of the UK's most respected social researchers, is professor of public policy and director of the Policy Institute at King's College London. Duffy previously directed public affairs and global research at Ipsos MORI and the Ipsos Social Research Institute, which, among other initiatives, ran the world's largest study of public perception. He is the author of The Perils of Perception, which sold over 30,000 copies in the UK, and which we published as Why We're Wrong About Nearly Everything in the US. His research has been covered by the Washington Post, Economist, Financial Times, Quartz, NBC, BBC, and elsewhere. He lives in London.

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