Overview

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

Full Product Details

Author:   Michael Czinkota (Georgetown University, USA) ,  Ilkka Ronkainen
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 3.00cm , Length: 22.90cm
Weight:   1.179kg
ISBN:  

9780415800938

ISBN 10:   0415800935
Pages:   768
Publication Date:   11 April 2011
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Author Information

Michael R. Czinkota is faculty member at the McDonough School of Business, Georgetown University and the University of Birmingham, U.K., where he holds the chair in Internationla Marketing. Masaaki Kotabe is a Professor in International Business and Marketing, and is Director of Research at the Center for International Business Education and Research at the Fox School of Business at Temple University. lkka A Ronkainen is a Professor in the McDonough School of Business, Georgetown University.

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