Overview

The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection. This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand. Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm. FEATURED INTERVIEWS Mårten Andreasson, & Other Stories Alan Humphrey Bennett, Paul Smith Kristin Forss, Marni Barry Grainger, Timberland Louise Gray Peter Jensen Gahee Lim Winni Lok Michele Manz, Current/Elliott Chantal Williams, Old Navy

Full Product Details

Author:   Richard Sorger (Kingston University, UK) ,  Jenny Udale (Open College of the Arts, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Edition:   3rd edition
Weight:   0.630kg
ISBN:  

9781474270007

ISBN 10:   147427000
Pages:   216
Publication Date:   10 August 2017
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction 1. Research What sort of designer are you?; Know your subject; Starting your research; Sources of research; The research book; Mood-, theme- and storyboard; In fashion; Research exercises 2 Design Design identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios; In fashion; Design exercises 3 Fabrics and techniques Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion; Fabric exercises 4 Construction Tools and machinery; Construction techniques; Draping on the mannequin; In fashion; Construction exercises 5 Developing a collection Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Branding; In fashion; Developing a collection exercises Appendix Glossary Further resources Bibliography Index Picture credits Acknowledgements and credits

Reviews

A hands-on, user-friendly guide as to how fashion designers design, which has been aesthetically laid out with strong imagery and some really good insights. -- Rachel Studd, Senior Lecturer in Design University of Manchester, UK This is an excellent book that has key images supporting the description and approaches to demystify the fashion design process. -- Alison Gault, Lecturer in Fashion and Knit Design University of Ulster, UK A very informative book that has a straightforward approach and is easy to follow. The sequence is on point as to how one should be introduced to the design process and the images are fabulous. -- Kelly De Melo, Fashion Industry Professional and Entrepreneur and Fashion Design Professor This book is an exciting overview of the fashion industry with engaging materials, discussions, interviews and activities that realistically depict roles in the fashion industry in a manner understandable to novice readers. -- Eulanda Sanders, Apparel, Merchandising and Design Professor Iowa State University, US

A hands-on, user-friendly guide as to how fashion designers design, which has been aesthetically laid out with strong imagery and some really good insights. -- Rachel Studd, Senior Lecturer in Design * University of Manchester, UK * This is an excellent book that has key images supporting the description and approaches to demystify the fashion design process. -- Alison Gault, Lecturer in Fashion and Knit Design * University of Ulster, UK * A very informative book that has a straightforward approach and is easy to follow. The sequence is on point as to how one should be introduced to the design process and the images are fabulous. -- Kelly De Melo, Fashion Industry Professional and Entrepreneur and Fashion Design Professor This book is an exciting overview of the fashion industry with engaging materials, discussions, interviews and activities that realistically depict roles in the fashion industry in a manner understandable to novice readers. -- Eulanda Sanders, Apparel, Merchandising and Design Professor * Iowa State University, US *

Author Information

Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University. Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty’s and Selfridges.

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