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OverviewThe Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices. Full Product DetailsAuthor: Larry TyePublisher: Henry Holt & Company Inc Imprint: Owl Books,U.S. Dimensions: Width: 14.20cm , Height: 2.00cm , Length: 21.20cm Weight: 0.294kg ISBN: 9780805067897ISBN 10: 0805067892 Pages: 304 Publication Date: 01 September 2002 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviews"""[Mr. Tye] succeeds wonderfully in illustrating the often creepy power of our opinion makers."" --The New York Times ""A remarkable look at the spinmeister who helped to invent public relations . . . candid and enlightening."" --Kirkus Reviews ""The Father of Spin . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize."" --The Boston Sunday Globe" [Mr. Tye] succeeds wonderfully in illustrating the often creepy power of our opinion makers. - -The New York Times <br> A remarkable look at the spinmeister who helped to invent <br>public relations . . . candid and enlightening. - -Kirkus Reviews <br> The Father of Spin . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize. -- The Boston Sunday Globe <br> [Mr. Tye] succeeds wonderfully in illustrating the often creepy power of our opinion makers. - -The New York Times A remarkable look at the spinmeister who helped to invent public relations . . . candid and enlightening. - -Kirkus Reviews The Father of Spin . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize. -- The Boston Sunday Globe [Mr. Tye] succeeds wonderfully in illustrating the often creepy power of our opinion makers. - -The New York Times <br><br> A remarkable look at the spinmeister who helped to invent <br>public relations . . . candid and enlightening. - -Kirkus Reviews <br><br> The Father of Spin . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize. -- The Boston Sunday Globe <br> Author InformationLarry Tye was a long-time journalist for The Boston Globe, where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of Home Lands. Tab Content 6Author Website:Countries AvailableAll regions |