Overview

The Fashion Intern is intended for the student employed in any segment of the textile and apparel industry. Drawing on her experience with students and her earlier edition of Guide to Analyzing Your Fashion Industry Internship,Granger provides information for any organization along the channel of distribution. This guide, with accompanying CD-ROM, is intended for the student employed in any segment of the apparel, accessories, soft goods and home interior industries. It is written to accommodate interns in fashion merchandising, retailing, design, product development, promotion and production. It encourages interns to view the fashion industry from a marketing perspective.

Full Product Details

Author:   Michele Granger
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 18.70cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.697kg
ISBN:  

9781563672729

ISBN 10:   1563672723
Pages:   400
Publication Date:   01 January 2004
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9781563679100
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

CONTENTS * Getting Started * Writing a Resume and Letter of Application * Applying and Interviewing for the Internship * Before Settling In * The Company Mission, Image and Location * The Nature of the Organisation * The Customer * The External Environment and E-Commerce * Product Identification * Product Development and Design * Production * Pricing * Promotion * Case Studies * Glossary TEXT FEATURES * Directed questions to promote critical thinking * Flexible format for customisation among the intern, organisation and school * Portfolio development and presentation * Career options * Appendices: Learning Agreement for the Internship, List of Resources for Finding Internships and Researching Employers, Daily Activity Journal, Weekly Activity Report, Student's Internship Summary, Student's Evaluation of the Internship Organisation, Internship Supervisor's Evaluation of the Intern (Performing Rating Chart, Characteristics Rating Chart,, Characteristics and Work Performance), Intern's Evauation of Internship Supervisor, Self-Evaluation by Student Intern CD-ROM FEATURES * Daily journal for recording internship observations and experiences * Featured questions and case studies from the text * Internship evaluation forms from text

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Author Information

Michele Granger is department head and an associate professor in the Consumer and Family Studies Department at Southwest Missouri State University in Springfield, Missouri. Her involvement in business and fashion outside of the college includes membership in The Fashion Group International and the International Textiles and Apparel Association, for which she was a recipient of the Special Recognition of Outstanding Fashion Merchandising Education Award. She is also the co-author of Fashion Entrepreneurship.

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