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OverviewThis comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today’s job seeker’s marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio. Instructors, contact your Sales Representative for access to Instructor’s Materials. Full Product DetailsAuthor: Michele M. Granger (Independent Scholar, USA)Publisher: Bloomsbury Publishing PLC Imprint: Fairchild Books Edition: 2nd edition Dimensions: Width: 21.60cm , Height: 2.30cm , Length: 27.90cm Weight: 1.065kg ISBN: 9781563679100ISBN 10: 1563679108 Pages: 400 Publication Date: 01 May 2010 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsGetting Started Writing a Resume; and Letter of Application Applying and Interviewing for the Internship Before Settling In The Company Mission, Image, and Location The Nature of the Organization The Customer The External Environment and E-commerce Product Identification Product Development and Design Production Pricing Promotion Case Studies GlossaryReviewsAuthor InformationMichele M. Granger is a full professor at Missouri State University. Tab Content 6Author Website:Countries AvailableAll regions |
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