Overview

Explore different fields in the fashion industry-- ranging from marketing and social media to academia and museum work-- to discover more than 75 unique careers. Using the expertise of industry professionals in design, retail, production, and more; The Fashion Industry and Its Careers, Fifth Edition explores what to expect on the job, required education and training, and the relationship of the position to the fashion industry as a whole. The text highlights a variety of disruptions in the industry including e-commerce, technology, sustainability, and the post-pandemic world. A new box feature called Not Just Another Day At The Office spotlights emerging aspects of the fashion industry such as remote work; addressing sourcing challenges; and fast fashion. Use this text to get realistic insight into the world of fashion. New to this Edition - New Not Just Another Day At The Office feature allows students to see fashion industry issues and professionals up close - Updated Case Studies in Career Exploration showcase how fashion careers have been changed by the Covid-19 pandemic - Updated sections on sustainability and social media - Updates throughout around salaries; career tracks; resume enhancements; and job search guidelines for entering the industry upon graduation The Fashion Industry and Its Careers STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary Instructor Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

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Sheryl A. Farnan is Division Chair of Business and Arts at Metropolitan Community College-Longview Campus, where she teaches merchandising, business, and marketing courses. Michele M. Granger is an independent scholar and a former professor at Missouri State University.

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