Overview

Famous Brands Ltd, as it is known today, started as a single Steers restaurant in the early 1960s, and now comprises more than 2100 restaurants across a portfolio of 20 brands, as well as extremely lucrative logistics, manufacturing and retail components. George Halamandres's family came to South Africa from Greece with practically nothing but big ideas. The company grew, restaurant by restaurant, until the inevitable happened - unimagined success on a national and international scale. From corner cafe to JSE giant chronicles the birth and rebirth of some of South Africa's best known brands, and tells the story of the people who inspired and managed them. Brands in the Famous Brands stable include: Steers, Wimpy, Debonairs Pizza, Mugg & Bean, FishAways, Milky Lane, tashas, Vovo Telo, Giramundo, Europa, Fego Caffe, Keg, McGintys, The Brewers Guild, House of Coffees, Brazilian Cafe, Juicy Lucy, Turn 'n Tender, The Bread Basket, Trufruit, Aqua Monte and Baltimore. Carie Maas has worked for financial publications such as Finansies & Tegniek/Finance Week (today Finweek) and Sake24 in Beeld and Rapport. She worked with Jannie Mouton on his biography, And then they fired me. Her debut novel, Koljander, was published in 2013.

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Carie Maas is the author of the runaway bestseller of 2011, Jannie Mouton: and then they fired me. She has built up an impressive career in financial journalism, working at some of South Africa's most prestigious publications as a financial and travel writer. In 2012, she resigned to focus on writing full time, resulting in The Famous Brands Story and a recently published novel. Carie divides her time between her home in Johannesburg and her parents in Mpumalanga. Carie Maas is die skrywer van 2011 se wegholsukses Jannie Mouton: en toe fire hulle my. Sy is 'n skrywer en joernalis en het gewerk vir talle van Suid-Afrika se top-publikasies, insluitende Finweek, Finansies & tegniek en Fin24, asook Beeld, Rapport, rooi rose en De Kat. Sedert 2012 fokus sy voltyds op skryf. Naas The Famous Brands Story het sy onlangs die debuutroman, Koljander, publiseer waarmee sy die Media24 debuutroman-prys verower het.

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