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OverviewThe Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Starting with Maynard Nottage and Harry Reichenbach, who applied their anarchic talents to dreaming up stunts at the turn of the twentieth century, Borkowski goes on to describe how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed. These men hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, buried scandals and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant celebrity culture. Borkowski also reveals how his research has led to the creation of a fame formula, an analysis of how long any celebrity can expect to stay famous - and how to avoid relegation to the Z list. Full Product DetailsAuthor: Mark BorkowskiPublisher: Pan Macmillan Imprint: Pan Books Edition: Unabridged edition Dimensions: Width: 15.60cm , Height: 2.40cm , Length: 23.40cm Weight: 0.640kg ISBN: 9781447249269ISBN 10: 1447249267 Pages: 400 Publication Date: 01 August 2013 Recommended Age: From 16 years Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviews'A brilliantly original account of a neglected subject' Stephen Bayley 'Fascinating ... one of Britain's top publicists tells all about what fame is, how to get it, and what to do with it' Lord Saatchi Author InformationMark Borkowski is the UK's leading PR practitioner. He has his own company, Borkowski PR, and a stellar list of clients ranging from celebrities to big consumer brands. Tab Content 6Author Website:Countries AvailableAll regions |